Last month, we discussed some of the reasons Spanish speakers are reluctant to participate in employer-sponsored benefit plans, as well as some misconceptions that prevent some benefits providers from even trying to reach this market. However, there are many ways to improve participation rates by improving communication. While of course translation is an issue, it is just as essential to educate Spanish speakers as to the role benefits play in overall financial stability in this country and to address their misconceptions head-on.

Some strategies for conducting successful enrollment meetings are as follows:

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