Mark it on your calendar: Circle September on the calendar, and start laying the groundwork for a successful campaign. Get appointments scheduled: Insurance professionals have insist one of the best things about the campaign is that it helps get appointments scheduled. Pointing out that September is Life Insurance Awareness Month gives prospects one more reason to say "yes" to a meeting. Tell clients life happens: During September, give "Life Happens" gel bracelets to clients and prospects. They're great conversations starters. Set aside money and time: The three keys to selling more life insurance are time, money and focus. If you make life insurance your primary focus and set aside enough time and money to conduct the proper outreach, you will be successful. Tap into all available assets: Most industry groups support the campaign in some fashion. Reach out to companies and associations you're involved with to find out what kinds of marketing resources and sales incentives they might offer. Source: National Association of Insurance and Financial Advisors