In a recent national consumer attitude study by Hallmark Business Expressions, 66 percent of respondents indicated a greeting card sent to show appreciation for a purchase or referral makes them more likely to do future business with the sender. For insurance agents, taking a few moments to choose a card, write a quick note and send it to a client can make a big impression and increase customer loyalty.
Greeting cards help agents stay not just top-of-mind, but first in the minds of their clients. And, when an agent is first-in-mind, that makes referrals all the more likely. Here are three tips for incorporating a greeting card program to build client loyalty.
1. Be relevant. Whether it's a birthday wish or simply, "Thanks for your business," choose cards with business-appropriate sentiments.
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