American Independent Marketing and GOLDENCARE USA have partnered to create a lead-generation program for agents selling long-term care insurance. LTC Rewards lets agents offer their clients up to one year of free tuition as particpating private colleges and universities. The program is free to agents and clients, and can accumulate over time.

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"We see this as a great incentive to encourage people to educate themselves about Long-Term Care Insurance and how they can protect their families from a devastating financial hardship" said Lenny Anderson, president of GOLDENCARE USA.

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"We know one of the greatest challenges our agents face is finding qualified prospects," says John Wane, president of American Independent Marketing. "We see LTC Rewards as a great way of helping agents find prospects and begin the conversation about why LTCi is an essential component of a sound financial plan."

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