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Most of us are already all too aware that Spanish speakers are underinsured and have less access as a group to quality health care. Numerous studies both on statewide and national levels have found that Hispanics are less likely to have health insurance than most other groups. Of course, on one level, these reports reflect very unfortunate social conditions. However, in this tight economy, when securing new business is increasingly competitive, insurance salespeople who do not treat these reports as an opportunity are shooting themselves in the foot.

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