It's no joke. Simplifi LLC is the firm introducing this "upgrade" to the financial services industry. It seems that they have figured out how to ...
By Staff Writer|May 01, 2009 at 08:00 PM
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It’s no joke. Simplifi LLC is the firm introducing this “upgrade” to the financial services industry. It seems that they have figured out how to have a cartoon do what you do – only better. It’s a digital cartoon character named Sophie, and here’s how they describe her – er, I mean “it”:
The firm goes onto describe their service like this:
“The easiest way to get independent, comprehensive financial advice on the Internet. No big words or complicated formulas. No boring spreadsheets. Just tell Sophie where you are and where you want to go, and she’ll do the rest.”
But why? Why would anyone think that a cartoon could do your job?
Unless you’ve been under a rock for the past year, the headlines do not represent the financial industry in a favorable light. OK, let’s prove this. I say, “Bernie Madoff and AIG.” What happens in your mind? Do they conjure up an optimistic image? No.
Point is, all that negative ink adds up in the minds of consumers. Add to it the posturing and spin America sees in the news every day, and a message starts to become clear to the general population: financial people of all stripes are unprofessional and self-serving. Compared to that, a cartoon is a paragon of ethics and competence.
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