A study by the Kaiser Permanente Division of Research found employees respond better to wellness initiatives when they are targeted directly at individuals, rather than forcing them to access messages through the Internet.
The study found e-mail that included messages with simple, practical tips and individually-tailored goals improved employees' diets and physical activity.
The study was funded by the U.S. Centers for Disease Control and Prevention, and conducted via Kaiser Permanente's ALIVE program. Kaiser Permanente employees received weekly "intervention" e-mail with wellness tips tailored for their individual lifestyles. Employees who were not regularly active before the study increased their weekly exercise by about two hours per week, and continued to do so four months after the intervention ended.
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