Employers are hesitant to offer long-term care but it may be based on several misconceptions. According to a survey by John Hancock, 63 percent of employers surveyed said they didn't think their employees would be interested in long-term care insurance, despite 60 percent saying they thought their employees were concerned about being able to afford long-term care. Two-thirds thought it would be too expensive to implement a plan and one-third thought it would be too time consuming.

Of employers who do offer long-term care insurance, nearly half did so to attract and retain employees. Forty-three percent offered LTCI to take advantage of tax benefits, and because employees demanded it. Employers aren't ignoring carriers either. Eighty-two percent of employers said the carrier's rating was important in choosing in product and 77 percent looked for a well-known carrier.