I have an old (eccentric) friend who runs a contrarian website. Surprising to me, it's grown in popularity so that it now attracts millions of visitors each month.

Why is that important to you? Because of two things: 1) the numbers – millions of people see value in the content on that site. Millions! And, 2) the content is drastically different from what you read in the traditional media. It's drastically different from what you (probably) tell your clients. But, is it drastically wrong?

My wife and I endure a perpetual "discussion" about this. Is contrarian content just muck racking? Is contrarian planning wrong or ill-advised? She says, "Yes!" and I say, "Maybe not." Certainly not when it predicted the economic collapse. Not when it accurately predicts the market movement. And, not when the investing public has grown skeptical of traditional advice.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.