What could Social Media possibly have to do with the economy and your business? Pay attention because the answer is enormously important:
It is the perfect solution for right now. If you approach it correctly, it could replace the out-dated, over-priced and ineffective marketing (e.g. brochures, flyers, ads, newsletters and email blasts). Why is it perfect? Because you can do it for FREE! Considering the state of the economy, free is a good thing.
That said, what does it take for you to start using social media in your own marketing? Stop right there – let's not call it "marketing;" let's call it "communication."
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