After a long, hard year-and-a-half of watching retirement slip off the radar for both plan sponsors and their employees, we are glad to see it didn’t completely disappear. In fact, according to our latest research, it’s re-emerging. Though we aren’t out of the economic storm just yet, employers are beginning to reinstate their 401(k) matches and, more importantly, people are beginning to realize they never want to be in a position of having to put their retirement on hold ever again.

For providers, the fact that retirement is back in focus represents an opportunity for those who realize that there has been a shift in the way people are planning for their retirement. Just like people are taking more proactive steps to ensure their portfolios regain their losses, plan providers can be proactive in gaining new – and keeping existing – assets during a time when your sponsors’ employees are motivated to rebuild their retirement.

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