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If you read my column, you know by now that I focus intensely on the psychology of credibility and business relationships. In that vein, we’re writing a new book on business credibility.

As with all our work, we’re diving deep into the most relevant research and extracting the most effective logic, solutions, skills and processes – specifically for building business credibility today! This article gives you some of the most important information about the most important point – how to make the business case to justify spending time and money to build your Credibility. If it’s not tied to great returns, why bother, right?

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