If you read my column, you know by now that I focus intensely on the psychology of credibility and business relationships. In that vein, we're writing a new book on business credibility.
As with all our work, we're diving deep into the most relevant research and extracting the most effective logic, solutions, skills and processes – specifically for building business credibility today! This article gives you some of the most important information about the most important point – how to make the business case to justify spending time and money to build your Credibility. If it's not tied to great returns, why bother, right?
The list below is ten of benefits we explain in the new book.
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Shorter sales cycle/Higher closing percentage
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