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For most of us, understanding how to develop and promote superior benefits packages for today’s age-diverse work force is a bit like talking on the phone, texting on our Blackberries, and checking e-mail on our laptops – all at the same time. In other words, it’s complicated, requires concentration, and demands that we keep track of our various and simultaneous audiences, lest we send a text to our client that should have gone by e-mail to our colleague. The fact is, employers today, along with their HR managers, must navigate a complicated work place that is, for the first time in American history, comprised of four generations of workers. To help them meet the multigenerational challenge, we must become experts at multi-tasking, developing a deep understanding of the needs and desires of both younger and older employees, and assembling flexible benefits packages that target multiple goals at once.

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