Thank you for sharing!

Your article was successfully shared with the contacts you provided.

For most of us, understanding how to develop and promote superior benefits packages for today’s age-diverse work force is a bit like talking on the phone, texting on our Blackberries, and checking e-mail on our laptops – all at the same time. In other words, it’s complicated, requires concentration, and demands that we keep track of our various and simultaneous audiences, lest we send a text to our client that should have gone by e-mail to our colleague. The fact is, employers today, along with their HR managers, must navigate a complicated work place that is, for the first time in American history, comprised of four generations of workers. To help them meet the multigenerational challenge, we must become experts at multi-tasking, developing a deep understanding of the needs and desires of both younger and older employees, and assembling flexible benefits packages that target multiple goals at once.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

BenefitsPRO Broker Expo 2021Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.