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Many of your clients have built a strong benefits program for their employees. However, even these clients may fall short in also delivering a strong communications plan to highlight these offerings. According to MetLife’s 8th Annual Study of Employee Benefits Trends, both employers and employees feel that benefits communications generally fall short – only about one-third of these stakeholders believe that these communications are effective. This can lead not only to missed opportunities for employers and employees but also missed opportunities for brokers and consultants to strengthen their client relationships.

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