Many of your clients have built a strong benefits program fortheir employees. However, even these clients may fall short in alsodelivering a strong communications plan to highlight theseofferings. According to MetLife's 8th Annual Study of EmployeeBenefits Trends, both employers and employees feel that benefitscommunications generally fall short - only about one-third of thesestakeholders believe that these communications are effective. Thiscan lead not only to missed opportunities for employers andemployees but also missed opportunities for brokers and consultantsto strengthen their client relationships.

Dr. Ronald Leopold, vice president, U.S. Business for MetLifesays, "There is a business value to improving benefitscommunications. Effective benefits communications is linked toimproved benefits satisfaction, which, in turn, is linked toimproved job satisfaction. Communications that clearly explain andreinforce the relevance and value of benefits to each employee inhis or her preferred medium can optimize the value of a benefitsprogram for both employers and employees."

MetLife's 8th Annual Study of Employee Benefits Trends, whichsurveyed more than 1,500 employers and 1,300 employees, underscoredthe link between effective benefits communications in the workplaceand greater employee satisfaction with their jobs and strongerfeelings of employer loyalty.