I think it’s no longer enough to settle for referred leads. We want introductions or connections to our new prospects. With referred leads, you may emerge from an appointment with 10 names and phone numbers, and not set a single appointment. But, if you emerge with three or four quality connections, you may set all four and sell all four.

In this article I’d like to give you examples of how your colleagues are using Referral Events to produce great quality introductions that result in new clients. I’m not talking about Client Appreciation Events. I’m talking about Referral Events. There is a BIG difference. You host a Client Appreciation Event to show your appreciation to your clients. That’s it. Nothing else. You don’t ask them to bring friends, etc. Doing that can diminish the appreciation value.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.