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A grocery store is an ideal place for comparison shopping, allowing consumers to select from multiple versions of similar products. As consumers peruse the aisles, each product’s package is an attempt to entice them to buy. The packaging, which may read, higher fiber, lower cholesterol, and all-natural flavors, does not reflect the core value of the product, but is rather an inducement. The ingredients are the critical elements, and the only way to recognize exactly what is in the food is to “check the label.”


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