The benefits world isn’t getting any simpler. Amid a struggling economy and what appears to be an unrelenting upward trend in both federal and state oversight, the modern benefits broker has to be a chameleon who can morph from insurance expert to risk analyst to financial advisor to lawyer to social worker to tax consultant to human resources expert…to name a few.

And as if that weren’t enough, brokers are also expected to complement their traditional service offerings with “value-adds” in order to remain competitive. Fortunately, with the added complexity comes a greater need for expert guidance and supplementary services that clients may not have required in the past. COBRA administration, now more than ever, is one example of a service with which brokers can bring greater value to the table and fulfill a growing client need.

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