Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Recent research conducted at Forrester identified the five biggest problems with marketing today. I find the first two right in the middle of the bull’s eye, and directly relevant to the financial industry:

1. Complacency.

This means: 1) turning a blind eye to the information available; or 2) not noticing the changes in your target market. In other words, ignoring what your target market really wants and plowing ahead with what you want to do. Firms who become complacent leave their brand exposed and find themselves vulnerable to the competition.


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.