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Recent research conducted at Forrester identified the five biggest problems with marketing today. I find the first two right in the middle of the bull’s eye, and directly relevant to the financial industry:

1. Complacency.

This means: 1) turning a blind eye to the information available; or 2) not noticing the changes in your target market. In other words, ignoring what your target market really wants and plowing ahead with what you want to do. Firms who become complacent leave their brand exposed and find themselves vulnerable to the competition.

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