Employers plan to use financial incentives for increasing employee participation in wellness programs, according to a study by Fidelity Investments and the National Business Group on Health.
The survey, which is continuing research from a Fidelity and NBGH study conducted in 2009, examined the behaviors and offerings of 147 mid- to large-size companies over multiple industries across the U.S.
In 2010, employers used various types of incentives to encourage participation in wellness programs, including cash and gift card offerings as well as additional health savings account contributions, the study found. Employers also tried more negative tactics, such as reducing employer contributions to health plans if employees did not participate. Employee incentives averaged a total cost of $430 per employee last year, a 65 percent jump from $260 in 2009.
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