The workforce's youngest employees have taken a more proactiverole in researching benefits that offer financial protection overthe last two years, according to online studies by HarrisInteractive on behalf of Unum.
"Members of this generation are entering the workforce andbuilding careers during a time of economic uncertainty and intensedebate over health care reform," says Barbara Nash, vice presidentof corporate research for Unum. "They're clearly taking anincreased interest in how they can build and protect theirfinancial lives."
Based on the studies, which took place in August 2008 and August2010, 44 percent of young employees said they are extremely or veryfamiliar with lifeinsurance, an increase from 31 percent, while 43 percent saidthey are extremely or very familiar with retirementaccounts, also a jump from 31 percent. Twenty-four percent ofyoung employees said they are extremely or very familiar withdisability insurance increased, up from 16 percent.
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