Choosing benefits that make a difference in the quality of life is a very important issue with employees, especially when they are picking up the cost of the product. Chances are, in many cases, companies that offer a choice in health care may subsidize some of the cost, but much of the expense is often borne by the employees.

Consumerism can help provide common sense options when costs are evaluated and the comparison of services comes down to value versus ROI. As a result, consumer directed health care is definitely on the rise.

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