Do you have any social network accounts—FaceBook, LinkedIn, Twitter, or others? Do you "tweet"? Selling by these channels is big business, and it pays to know how and where to be when it comes to hawking your wares.

If you're an agent or broker and are not leveraging social media for your sales, then you are so 20th Century. Not using social network sites to sell is like leaving money on the table. Someone is going to get it. Will it be you? Ignoring these sites is doing business in slow motion. If you wish to make a difference, then you need a presence online, and not just a website with a lame domain name like "Bob's Benefits."

According to InsideView, sales executives and B2B companies that "lack an established social media presence" are "far less capable of effectively gaining the attention of prospects who are already fully engaged on the social Web."  Understanding and successfully using social selling is as important to today's sales organizations as understanding and using the telephone was in previous generations, and there are concrete results to be realized from proper implementation of proven social selling strategies.