As promised, part one of where FreeERISA came from (and where it’s going). It’s all about the audience.

The year is 1959. America had just won a major coup against the Soviet Union with advances in Memorial Day barbecue technology, and a young Louis Armstrong dreamed of one day walking on the moon (I didn’t pay much attention in history class). It’s also the year Judy Diamond, a woman in her early 20s, started a document retrieval company in Washington, D.C., to provide insurance records to major carriers, such as MassMutual.

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