Many brokerage firms see employee benefits as just that –employee benefits. But Lacher, the 2011 Broker of the Year andpartner at Lacher & Associates in Souderton, Penn., approachesbenefits with his clients' overall strategic goals in mind. Whetherreducing the bottom line or increasing employee productivity is theclient's ultimate goal, benefits play a key role.
Along with using benefits to achieve strategic goals, Lacheroffers business development services as well, and thisdifferentiates his business from others in the industry, he says.Sales training and developing a social media plan, for instance,are two ways Lacher helps further his clients' ambitions. Sure,benefits are a large part of reaching organizational objectives onmany levels, but it doesn't stop there. Benefits are ultimately away to mitigate risks, and providing business training is just anextension of that.
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