And, according to JoAnne Novak, vice president of new business development and employee benefits for Hartville Group, another pet insurance provider, 70 million households own either a dog or a cat.

A Growing Market“Pet insurance as a whole is growing as a market,” says Chris Ashton, president of Petplan. “Not every employee will be eligible for it, but statistics show that more than 60 percent of households have at least one pet, so it’s a good market for brokers.”

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