One of the primary ways we seek to build a competitive edge is to come up with great ideas – ideas that give us an advantage over competitors.  But there seems to be more competitors every day, so the pressure to create a more unique value proposition is amplified daily. So where do ideas come from? Let’s start with moments of inspiration.

Some good ideas come from a eureka moment. Classical scholars will recall the story of the Greek philosopher Archimedes of Syracuse, who coined the term. He was pondering a problem — how to determine whether a gold crown given to his patron was real solid gold or a worthless substitute.

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