Mercer recentlylaunched RetireTALK, an online retirement planning and educationcampaign. The site, intended for Mercer clients but also available to thepublic, uses hypothetical scenarios based on different ages andchallenges to make retirement planning relevant to theviewer.

RetireTALK allows participants to learn from the experiences ofother retirement savers, forcing them to reflect on their ownsituation. Users can watch the video they most relate to, as avariety of life stages, savings habits, and age brackets arepresented. After participants watch a short video clip, they areasked a short question to test their retirement savvy. Finally, users are given a retirement savingstip that they can relate to.

RetireTALK is a two-phase campaign that will address universalretirement planning themes: Saving and spending habits (explores avariety of positive and negative habits and reinforces effectivesavings strategies) and Fact or fiction (explores commonmisconceptions about saving and puts some myths to rest). Eachphase will include new personal retirement scenarios, instantpolls, quick tips, and easy-to-use planning calculators.

Additionally, the campaigns will use social media elements tofurther drive engagement, such as a Share It feature and a Tweet ofthe Week that provides retirement planning facts andstatistics.

RetireTALK was developed partly in reaction to key findings fromthe 2010Mercer Workplace Survey, which revealed that employees of allages are concerned about their ability to save enough forretirement and are unsure about how much they need to save.