Mercer recently launched RetireTALK, an online retirement planning and education campaign. The site, intended for Mercer clients but also available to the public, uses hypothetical scenarios based on different ages and challenges to make retirement planning relevant to the viewer.

RetireTALK allows participants to learn from the experiences of other retirement savers, forcing them to reflect on their own situation. Users can watch the video they most relate to, as a variety of life stages, savings habits, and age brackets are presented. After participants watch a short video clip, they are asked a short question to test their retirement savvy. Finally, users are given a retirement savings tip that they can relate to.

RetireTALK is a two-phase campaign that will address universal retirement planning themes: Saving and spending habits (explores a variety of positive and negative habits and reinforces effective savings strategies) and Fact or fiction (explores common misconceptions about saving and puts some myths to rest). Each phase will include new personal retirement scenarios, instant polls, quick tips, and easy-to-use planning calculators.

Additionally, the campaigns will use social media elements to further drive engagement, such as a Share It feature and a Tweet of the Week that provides retirement planning facts and statistics.

RetireTALK was developed partly in reaction to key findings from the 2010 Mercer Workplace Survey, which revealed that employees of all ages are concerned about their ability to save enough for retirement and are unsure about how much they need to save.

Instant Insights /

Mercer's retireTALK uses video for peer retirement education

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