They say if you're not online, you're behind. And it's not so hard to get on board, with recruiting and branding tools such as Facebook, LinkedIn and Twitter at your fingertips. But there are some things to keep in mind, such as being conscientious of the brand image, effectively engaging candidates and sticking to a plan.

Controlling online image

Employers identify recruiting top talent as one of their biggest concerns. With so many people going online to find and apply for positions, they need to keep in mind the image they are creating when using social media.

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