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The recent furor over “Three Cups of Tea” author Greg Mortenson’s alleged misuse of funds is an instructive lesson for executive benefit designers. 

The concern over whether Central Asia Institute used charitable contributions to promote Mortenson’s book reminds us that these organizations are staffed with humans, not superhumans. Particularly for not-for-profit organizations (NPOs), having clear, targeted benefits in place for the organization’s executives is a key way to facilitate both happy executives and happy donors. 

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