Your customers and prospects are vastly different today than they were just 10 years ago. The Internet allows them to easily research almost any topic, social media enables them to instantly find opinions about a product or service, and smart phones keep them connected no matter where they are.

As technology brings changes to every aspect of your customers’ lives, it also is changing expectations for customer service in the pharmacy benefits arena. And, an improved customer experience creates the opportunity for increased sales. For many customers, buying pharmacy benefits has traditionally been a challenging and confusing process.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?

Dig Deeper



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.