Your customers and prospects are vastly different today thanthey were just 10 years ago. The Internet allows them to easilyresearch almost any topic, social media enables them to instantlyfind opinions about a product or service, and smart phones keepthem connected no matter where they are.
As technology brings changes to every aspect of your customers’lives, it also is changing expectations for customer service in thepharmacy benefits arena. And, an improved customer experiencecreates the opportunity for increased sales. For many customers,buying pharmacy benefits has traditionally been a challenging andconfusing process.
Trying to understand and compare offerings, costs, trade-offs,and the impact of various decisions has often driven even the mostknowledgeable benefits manager to despair. As a result, many landedby default in a one-size-fits-all pharmacy benefits plan, whichdidn’t necessarily match up with the specific needs of thecompany’s workforce.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
