Daniel LaBroad, president Ovation Health & LifeServices Inc., Dallas
- I never spreadsheet — never have, never will. Clients want asolution, not 30 pages of numbers. I bring them a comprehensiveplan, only after listening to their wants and needs. I can alwaysgo back to the drawing board, or make some tweaks, but I am theexpert guiding them.
- Let the carriers do their jobs. Whether it be enrollmentassistance, a problem or a billing issue, I let the carrier beinvolved or fix it. That’s what they get paid for.
- Be sure the services you provide to your clients are directlyproportional to the amount of money you get paid. If it isnot, add more services, or reduce your commission.
- Brand yourself. Build your name, reputation and image,and be consistent. It is what will fuel your growth.
- Decide on your target market, and stay with it....whether it beindustry specific, or case size.
- Times are changing, for good and bad. Change your businessmodel. You cannot keep doing what you have always done. Youwill die out in the future.
- Remember your audience at enrollments. Don’t wear suit andcufflinks when enrolling employees working in a factory for$10/hour. Be sensitive to their demographic and financialsituations.
- Be honest. Be on time. Pay attention. Always.
- When you make a mistake, accept responsibility and fix it, evenif it costs you money.
- Family comes first.
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