Signs of the changes percolating in the retirement market were everywhere on Wednesday at Dimensional Fund Advisors’ first-ever conference focused on the defined contribution space, from the jokes DFA’s David Booth told at the expense of the existing king of the retirement market, Fidelity, to the news of the investment product DFA is rolling out to serve as a combination default option and lesson in responsibility for employees who are the least engaged in their retirement planning.

Nearly 200 advisors, plan sponsors, consultants and recordkeepers attended the one-day conference, held in the rarefied atmosphere of Chicago University’s Booth School of Business—named after DFA cofounder, chairman and CEO Booth, who had made a $300 million donation to the school.

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