Seems having an online presence is always important—even for life insurance companies.

In a study of life insurance policy owners, LIMRA finds 1 in 2 people have visited their life insurer's website. Of those who did, 70 percent used services found on the site.

"Not surprisingly, the majority of Generation X and Y policy owners  and almost half of boomer policy owners who have visited their life company's website sought online services from their insurers—citing convenience and ease of use as reasons they visited the sites," says Mary Art, LIMRA research director, technology in marketing and distribution research. "With Internet usage growing almost 150 percent in the last decade, it is vital that companies understand who their online audience is and what their expectations are and develop a website that offers the important services that these customers say they want."