Seems having an online presence is always important—even for life insurance companies.
In a study of life insurance policy owners, LIMRA finds 1 in 2 people have visited their life insurer's website. Of those who did, 70 percent used services found on the site.
"Not surprisingly, the majority of Generation X and Y policy owners and almost half of boomer policy owners who have visited their life company's website sought online services from their insurers—citing convenience and ease of use as reasons they visited the sites," says Mary Art, LIMRA research director, technology in marketing and distribution research. "With Internet usage growing almost 150 percent in the last decade, it is vital that companies understand who their online audience is and what their expectations are and develop a website that offers the important services that these customers say they want."
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.