Seems having an online presence is always important—even for life insurance companies.

In a study of life insurance policy owners, LIMRA finds 1 in 2 people have visited their life insurer's website. Of those who did, 70 percent used services found on the site.

"Not surprisingly, the majority of Generation X and Y policy owners  and almost half of boomer policy owners who have visited their life company's website sought online services from their insurers—citing convenience and ease of use as reasons they visited the sites," says Mary Art, LIMRA research director, technology in marketing and distribution research. "With Internet usage growing almost 150 percent in the last decade, it is vital that companies understand who their online audience is and what their expectations are and develop a website that offers the important services that these customers say they want."

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.