Thank you for sharing!

Your article was successfully shared with the contacts you provided.

As the competitive landscape for benefits brokers gets tougher, effectively communicating benefits strategies with clients—and helping them better communicate those strategies with their employees— becomes even more critical. The ultimate goal of communicating benefits strategies is to increase employee retention—and a broker’s business is on the line if communication is weak, says Elizabeth Halkos, chief marketing officer of Purchasing Power, an Atlanta firm that offers employee purchasing programs through payroll deductions.

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

More from this author


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.