Inflation can be an abstract concept for clients, unless you develop vignettes to make it more concrete.

Here's an idea: Ask clients to identify the average price they are paying per gallon of gasoline today and then guess at the comparable price they were paying five years ago.

Then, tell them the real answers for selected cities or states, based on the U.S. Energy Information Agency's online data base here: www.eia.gov/oil_gas/petroleum/data_publications/wrgp/mogas_history.html

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