Thinking of ways to make the open enrollment process easier and more effective may keep HR managers awake at night.

At ING Employee Benefits, we've found working closely with an enrollment firm can help create a unified, more effective benefits enrollment campaign. Here are a few keys to success to share with your clients:

1. Avoid pre-packaged solutions. Work with carriers and enrollment firms that are willing to get to know you and your workforce, and your unique needs. In order to maximize efficiency and uptake, target your education and communication efforts to specific pockets of your population.

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