In the past two columns, we've looked at overall voluntary sales for 2010 and sales by product line and platform. In this final column on 2010 sales, we look at results by distributor segment.
As a reminder for those just tuning in, voluntary sales were down for the first time since we've been tracking sales. Sales were $5.243 billion (down about 3 percent over 2009), according to our annual U.S. Worksite Sales Report.
As we have reported for the last few years, benefit brokers accounted for the largest portion of worksite/voluntary sales—52 percent of all 2010 sales.
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