The tenuous market conditions and slow economic recovery in which today’s brokers and consultants operate is only the beginning of their challenges. Healthcare reform presents another major change on the horizon. Yet many remain optimistic about the growth potential of the benefits industry. According to the inaugural MetLife Broker and Consultant Study, nearly 40% of respondents are optimistic about growth potentials of their firms despite being wary about the future of their industry.

This optimism paradox highlights the fact that many brokers and consultants see potentials for growing their businesses, and are actively exploring these new avenues as their world evolves. Seventy-one percent of brokers and consultants surveyed are unsure if their clients will continue to offer and pay most of the cost of medical insurance for their employees after healthcare reform. Despite this apparent threat to their traditional income stream, brokers and consultants clearly see a new emerging role. When asked how their roles might differ three years from now, overwhelmingly those surveyed see themselves consulting clients on legal and compliance related issues, as healthcare reform unfolds.  Brokers and consultants willing to explore new avenues  during this time of change in their profession will be essentially redefining their roles and helping to reshape their industry.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.