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Financial products with guarantees are likely to keep people invested in the stock market even in the face of short-term losses, according to a study from Prudential Financial.

Almost nine out of ten (84 percent) of the 2006 to 2011: Changing Attitudes About Retirement Income survey respondents indicated that if they had a retirement investment product with guaranteed income, they would likely stay in the stock market even if they were to experience short-term losses, and 76 percent said that they would stay invested for the longer-term horizon. Both of these measures are higher than in 2006 by 10 and four percentage points, respectively.

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