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The ad is confusing. That’s the point. “Your CEO wants a PPO. COO an HMO. CFO to IPO. You need a good TPA,” announces the piece, created for Entrust, a third-party benefits administration company in Houston.

BenefitsPRO Broker Expo 2020Event

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BenefitsPRO Broker Expo 2020Event

The premier educational and networking event for employee benefits brokers and agents.

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