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Research shows benefits brokers and consultants will be selling more voluntary benefits over the next several years, and that Generation Y will account for almost half of the work force by then. So who is Gen Y? What do these 30-and-unders think of voluntary benefits, and what are their benefits communication preferences? And how can you engage this important demographic group?

Just four years from now—in 2015—Generation Y will account for nearly half of all employees worldwide. Generation Y, or millennials, typically refers to those born in 1980 and after—members of the first generation to come of age at the start of the new millennium.

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