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A recent survey reveals the highest priorities of 401(k) plan sponsors. Here’s a gift tailored exactly to their highest priority. When Deloitte Consulting asked 401(k) plan sponsors to rank eight hot topics, they might have been surprised by the results they received. Still, the respondents made their top choice quite clear (for the complete list, see “New Survey Reveals How 401(k) Plan Sponsors Rank 8 Hot Topics,” FiduciaryNews.com, December 20, 2011). They didn’t want what they been told is popular by the service providers, industry pundits and even some policy makers. Rather, they desired what all good fiduciaries want: to be able to help their beneficiaries achieve the goals of the trust.


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