Aetna is thinking outside the workplace by going directly to consumers with wellness in mind.
The health insurer is teaming with Best Buy to offer well-being programs that match buying habits. If someone buys a pedometer, for example, maybe they'd also like to enroll in a 90-day walking program – which, at the price of $19.99, isn't a bad deal.
In a society with an affinity for consumerism and unhealthy habits, the Best Buy/Aetna match-up might be a good bellwether for insurers exploring different ways to embed themselves in the wellness niche – maybe even bypassing employer clientele all together.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.