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Part of the issues relative to controlling costs in medical expenses is the lack of transparency in health care organizations. When you shop for any other product outside of this category, you can compare prices, whether it is for buying car insurance, homeowners coverage or tires. Why doesn’t health care provide the same opportunity?

One reason consumer health plans haven’t increased in popularity is the lack of available price comparison in medical procedure costs and treatment options. But, for decades, people have paid through the nose for health care because of no transparency or very few options in the market place to view the costs of health care.

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