"Generation Y" is generally defined as Americans born after 1981, so the first wave of this generation is now moving into their 30s.
It's not too soon to start tapping into the special investment needs and concerns of this generation, especially if you provide advice to retirement plans. Recently, Forbes contributor Nancy Anderson authored a thought-provoking article called "The 401(k) Is Not Working for Gen Y, But It Can" and you can read it here: www.forbes.com/sites/financialfinesse/2011/10/20/the-401k-is-not-working-for-gen-y-but-it-can
"Gen Y never had a chance to learn about investing before they were jolted with a near 40 percent market drop in 2008," the author writes. As a result, Gen Y has become fearful of the stock market and is heavily emphasizing cash. Only 23 percent of Gen Y members say they are confident that their assets are allocated appropriately.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
