In part one, we talked about using your company's website to make an impression online. Now, let's examine the use of new technology and social media.

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Social media outlets are an abundant and necessary component of any marketing strategy to further communication with customers. The modern consumer is increasingly technologically savvy and accustomed to conducting business transactions via social media channels. Unfortunately, insurance providers are not typically known for a robust social media presence. It's important to have the proper individual or team in place for the generation of consistent, yet meaningful content on Twitter, Facebook, YouTube, Google+ and other social networks.

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