Reputations of major corporations are taking a hit as the public is becoming more skeptical and seems to be jaded by continued economic uncertainties as well as its causes, according to a recent survey by brand and marketing consultancy Prophet.

This survey reports score declines among all industry sectors except a marginal gain for the oil and gas sector; however, this increase is not enough to remove the oil and gas industry from being viewed as one of the poorest reputation performers.

"Overall, reputation scores fell back to the levels of the first year of our study, 2009," says Jeff Smith, the Prophet partner who led the study. "This year 16 percent of all companies ranked in the 'poor' category of performance versus 13 percent last year. And none scored at 'leading' levels while 14 percent did in 2010."

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