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For David Goldfarb, president of DSG Benefits Group in Dallas, much of his business is based on consumer-driven health plans with a large focus on health savings accounts. Too often, employees don’t truly understand how their benefits work. While these employees may be enrolled in their employers’ plans, they are not taking full advantage of what their benefits can offer.

“Employee benefits are an organization’s second largest expenditure behind payroll,” Goldfarb says. “It’s a big, big ticket item. Depending on the type or size of the group, it can be a six- to nine-figure expenditure, and you don’t want to be spending that much if the employees don’t even understand the benefits, don’t appreciate the benefits and don’t know how to use the benefits.”


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