When it comes to enrollment, Brandon Scarborough, co-founder of Power Group worksite division and PowerEnroll at Power Group Companies in Overland Park, Kan., has his hands full.

Much of Scarborough's time is spent setting up the enrollment, working with the carriers and implementing the proper technology. Despite Scarborough's many responsibilities, ensuring the enrollment conditions are just right for the employees is the most difficult aspect of his job but critical to engagement, he says.

"Getting people to call in and enroll in their benefits is an extreme challenge," Scarborough says. "You need buy-in from the employers, and you have to have strong communication so that the employees understand what is being offered. It's your job as a broker to make sure those conditions are right."

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