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Finding ways to exceed customer expectations in a competitive market is always challenging. An often-overlooked opportunity to achieve this is through benefit communication. Excellent benefit communication delivery is critical for a successful benefit plan, especially when implementing a CDH strategy. Attendees will gain a better understanding of the common issues associated with communicating benefits and will be provided with a rationale for their clients to develop a long-term communication strategy. In addition, attendees will be provided with an analysis of current and forward-looking consumer-directed health care trends. This information is critical to understanding client needs and remaining at the forefront of knowledge with regard to product and service trends in the U.S. in the next few years.

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