Finding ways to exceed customer expectations in a competitive market is always challenging. An often-overlooked opportunity to achieve this is through benefit communication. Excellent benefit communication delivery is critical for a successful benefit plan, especially when implementing a CDH strategy. Attendees will gain a better understanding of the common issues associated with communicating benefits and will be provided with a rationale for their clients to develop a long-term communication strategy. In addition, attendees will be provided with an analysis of current and forward-looking consumer-directed health care trends. This information is critical to understanding client needs and remaining at the forefront of knowledge with regard to product and service trends in the U.S. in the next few years.

2012 Benefits Selling Expo speaker presentation:

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.